Phillip Caudell

Venture designer and builder.

Previously CPO @ Founders Factory
Before that Head of Product @ 3 SIDED CUBE

Founders Factory

For the past 4 years I’ve been leading Founders Factory's Venture Design team. We design and build startups from scratch. Since 2016 our team has Incubated over 30 new ventures. My focus has been on developing out robust methodologies for research, ideation and rapid prototyping.


Prior to joining the Factory I was heading up product at digital agency 3 SIDED CUBE. Over my 7 years there we grew the studio from the 3 of us to over 30, working with a wide range of clients.

I've been fortunate to work with some incredible brands over the years.

Side creations.

New ventures and experiments.

Featured thoughts.

Follow me on Medium for more.


How to build your very own large LED Jumbotron video wall — and go insane in the process!

One Saturday I was building a train departure board from some LED panels I had acquired (as you do) and wondered if it could be cranked up from 2 panels to LOTS more panels — 48 panels, in fact.

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8 painfully-simple-yet-practical questions to scrutinise your new startup idea

Hello my name is Phillip, and I have a really bizarre job: I come up with startup ideas.

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